Maui Moisture Hair Loss Lawsuit:
A class action lawsuit claims Maui Moisture, a popular hair care brand, concealed potential risks of hair loss and scalp irritation within its shampoo and conditioner products due to harmful ingredients like DMDM Hydantoin and SLS. The lawsuit raises concerns about deceptive marketing and transparency, impacting the brand’s reputation and urging consumer awareness.
| Complete Date | Case | Citation | Court | Short Summary |
|---|---|---|---|---|
| Oct 2023 | Maui Moisture Class Action Lawsuit | n/a | n/a | Plaintiffs claim shampoos and conditioners contain DMDM Hydantoin & SLS linked to hair loss and scalp irritation, alleging inadequate warnings and deceptive marketing. |
| Oct 2023 | – | – | – | Specific products targeted: Curl Quench Smoothie, Heal & Hydrate Conditioner, Color Protection Conditioner. |
| Oct 2023 | – | – | – | Allegations: Knew about the risks of DMDM Hydantoin (releases formaldehyde) and SLS (harsh detergent) but failed to warn consumers, misleadingly marketing as natural and safe. |
| Oct 2023 – Jan 2024 | – | – | – | Impact: Lawsuit and negative publicity for Maui Moisture, raising consumer safety concerns. |
| Jan 2024 | Ongoing | Awaiting trial date | n/a | Plaintiffs seeking compensatory & punitive damages. |
| n/a | n/a | n/a | n/a | Key Takeaways: Consumer awareness of ingredients, company transparency and risk warnings. Read labels, avoid known allergens/risk ingredients. Consult attorneys if experienced adverse reactions. |
Key Points:
- Targeted Products: Maui Moisture Curl Quench Coconut Oil Smoothie, Heal & Hydrate + Shea Butter Conditioner, Color Protection + Sea Minerals Conditioner.
- Alleged Harmful Ingredients: DMDM Hydantoin (formaldehyde releaser) and Sodium Lauryl Sulfate (SLS).
- Consumer Concerns: Hair loss, scalp irritation, potential health risks.
- Deceptive Marketing: Accusations of promoting products as natural and safe while concealing harmful ingredients.
- Impact: Lawsuit and negative publicity damaging brand image.
- Consumer Takeaways: Read product labels carefully, be aware of potential allergens and linked health risks, consider joining the lawsuit if affected.
Current Status: Open case awaiting trial. Plaintiffs seeking compensation and punitive damages.
Note: This information is based on publicly available sources and may not be complete or entirely accurate. For further details and updates, please consult legal counsel or official court documents.
